29 Sep '12, 10am

Big Data Apps: The Ultimate in Conversion Optimization

Good news! For search marketers, many of us use bid management platforms like Marin or Acquisio, which leverage algorithms adept at dealing with a significant amount of data. Bid management tools have been a godsend not only in terms of increasing efficiencies, but also in merging data from multiple sources and making automated changes as a result of that newly married data. From a conversion optimization standpoint, the ROI impact is substantial.

Full article: http://www.searchenginejournal.com/big-data-apps-the-ulti...

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