29 Sep '12, 8am

Get To Grips With Google’s New Structured Data Dashboard via @smstandard written by @DakotaDigitalUK #seo #google

Get To Grips With Google’s New Structured Data Dashboard via @smstandard written by @DakotaDigitalUK #seo #google

Structured data is nothing new but it takes several forms and will appear on the web and in website code in a number of guides. The most popular form of structured data is rich snippets – snippets are the sentence or two of text that appears under each search result on Google. Rich snippets are more detailed variants of this and appear when Google has a greater depth of understanding about the page and its content. In the case of a bar or restaurant site for example, rich snippets may be menu items, average prices per dish or customer reviews. In the case of a music store, rich snippets may appear as a track listing for each album, with corresponding link to a sample of the track.

Full article: http://www.searchmarketingstandard.com/get-to-grips-with-...

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