29 Sep '12, 7am

Uh oh! Looks like Exact Match Domains are going to be hit by a Google algorithm change this weekend...

So for a couple of years they have been looking at why exact match domains rank so well but still haven’t figured it out? Pathetic… Have Googlers been allowed to bring their kids into the office? Are those kids running around unattended playing with everything within their reach? Because what’s going on lately surely looks like a kid playing with shiny switches: “What happens if I pull it this side? and then pull it back?” What Google does with their algo looks like a kneejerk reaction to the results of what it previously implemented. E.g. Jaguar clearly looked like an attempt to fix the overkill effect of Penguin, now this. Google wants to know why exact match domains rank so well? I can tell them. If you go all brand signal happy, at some point you are bound to run into not being able to draw the line between brand as such and exact match domains as this is in most cases...

Full article: http://searchengineland.com/low-quality-exact-match-domai...

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