29 Sep '12, 7am

Using #AdWords Data for #SEO: Unlocking the Ultimate Keyword Research Treasure Trove

Geo-Targeted Volume Data : Most companies target specific countries, states, or cities in their SEO efforts. One neat feature in AdWords is that you can target specific regions or cities, so, the keyword impression data that you’re getting is reflective of only the markets that your business caters to. Actual Performance Data : The search query data contains real outcomes on your websites. For example, you can you can see what search queries actually led to happy outcomes, like a lead capture or completed sale. It's Proprietary Data : The search queries are unique to your website. Your competition does not have access to it. Cost-Per-Click Data : This gives you a true sense for the value your company and your competitors place on different types of keywords and can be used to justify the value of SEO in a very concrete way.

Full article: http://www.seomoz.org/blog/using-adwords-data-for-seo-unl...

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