SgImpact.com

28 Sep '12, 9pm

Ethical Ideas for Local Window Dressing

Ethical Ideas for Local Window Dressing

Personally, I can never walk by a Chinese restaurant without stopping to read the menu. Sometimes, it’s pasted in the window. Other times, it is enshrined in a little wooden box, perhaps accompanied by newspaper clippings or semi-fuzzy photos of appetizing fare. Drawn like a moth to candle flame, I want to see what the restaurant has given pride of place to by the front door. Mike Blumenthal recently highlighted an example of local window dressing gone wrong . The article features a snapshot of a plaque in a restaurant window that gives the first impression that the business may have received some type of award or special notice from Google+. On closer inspection, however, we discover that: The plaque isn’t from Google – it was ordered from a third party at the cost of $300.00. The review sentiments quoted on the plaque apparently don’t exist on the restaurant’s Google+ lo...

Full article: http://www.solaswebdesign.net/wordpress/?p=1302

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