28 Sep '12, 9pm

Google

The head of Google web spam fighting team Matt Cutts announced on Twitter that Google will be rolling out a “small” algorithm change that will “reduce low-quality ‘exact-match’ domains” from showing up so highly in the search results. Cutts said this will impact 0.6% of English-US queries to a noticeable degree. He added it is “unrelated to Panda/Penguin. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. This should come as no surprise, as Cutts said a couple years ago that Google will be looking at why exact domain matches rank well when they shouldn’t, in some cases. Likely over the coming days, you will see shifts in the search results where many sites that may rank well based on being an exact match domain may no longer rank as high in Google’s search results. Exact match domains mean domains that match...

Full article: http://searchengineland.com/low-quality-exact-match-domai...

Tweets

Uh oh! Looks like Exact Match Domains are going...

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