10 Apr '16, 11am

How to Master E-Commerce Content Marketing by @antonymesser

Content goals: What are you aiming for ? Backlinks, social shares, followers, subscribers? What you’re about to learn covers all these bases. Just think about it up front and identify the long game you want to play. Influencer list: You’ll need some help with the heavy lifting. Your influencers are going to be key in this so you’ll need a list of them whether they’re established A players or the up and coming blogging stars of tomorrow. Buyer persona: Who is your ideal client? What’s their name, where do they live, what are their interests? Creating a buyer persona is going to dictate the type of content you’ll create. If necessary create several to cover different types of buyers. Buyer’s journey: Typically the buyer’s journey covers three phases: I have a problem, need or desire (awareness). What are the options available (consideration)? I’m going to make a purchase (de...

Full article: https://www.searchenginejournal.com/master-e-commerce-con...

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