28 Sep '12, 5pm

How to Sell More during the 2012 Holiday Shopping Season

How to Sell More during the 2012 Holiday Shopping Season

22. BUILD YOUR SUBSCRIBER LIST MORE AGGRESSIVELY Money is in the list (your email subscribers). If you haven't been putting-in enough efforts to collect visitor email addresses and engaging with them, you're missing on one of the biggest selling opportunities of your store. If you have been doing it already, it's time that you do it more aggressively so that you have a bigger list of newly subscribed potential buyers, just before the beginning of the 2012 holiday season. Put your email sign up form above the fold on your store. Tie it in with the account setup and other steps. Offer attractive incentives to visitors and encourage them to opt-in. More aggressive tactics would be running sweepstakes or using a pop-over sign up form for new visitors to your store. Don't assume that a pop-up sign-up box will irritate your users, test it. Even if you manage to put it ON for a m...

Full article: http://www.seomoz.org/ugc/how-to-sell-more-during-the-201...

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