28 Sep '12, 3pm

Pre-roll Video Ads Dominate, 15-Sec Ads Completed Most Often at YuMe: YuMe has put out their Q2 2012 Video Metri...

Pre-roll Video Ads Dominate, 15-Sec Ads Completed Most Often at YuMe: YuMe has put out their Q2 2012 Video Metri...

YuMe has put out their Q2 2012 Video Metrics report that shows a good deal of information about the video advertising that they served up for the quarter. They found that pre-rolls still dominated with massive percentages of all ads shown with other formats like YuMe Ads, Connected TV, mobile, and banner ads accounting for a small fraction overall. California, Texas and New York consumed the most of them and men are more tolerant of online video ads. Methodology As always, I like to show you how the numbers were gathered, so here is YuMe's own methodology write up: YuMe serves in-stream video ads on the 2,000+ publisher sites who are members of its Connected Audience Network as well as publishers utilizing its video ad management system ACE for Publishers (AFP). YuMe statistics presented in this report are generated from data recorded with every ad request and ad served ac...

Full article: http://www.reelseo.com/preroll-online-video-ads-dominate-...

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