28 Sep '12, 3pm

Google Launches Remarketing in Search in Beta. #SEW #SEM

Remarketing is now an established tactic leveraged by many (if not all) digital marketers trying to maximize conversion activity. Retargeting, in its simplest form, is the practice of delivering display advertisements to users who have visited owned content in the past, in order to get them to come back and take action. Retargeting on its own has many layers of complexity, including, determining which pages to track and which to exclude, developing relevant “cookie pools” against the tracked pages, and what creative messaging to deliver to each cookie pool. However, one constant is that remarketing has always been managed in the realm of display media, and we couldn't target previous visitors within the SERP landscape with a paid listing ad. That’s changing. This change, along with the phase out of Google Product Search in favor of Product Listing Ads could alter the SEM l...

Full article: http://searchenginewatch.com/article/2208956/Google-Launc...

Tweets

Google Launches Remarketing in Search in Beta

searchenginewatch.com 28 Sep '12, 1pm

Remarketing is now an established tactic leveraged by many (if not all) digital marketers trying to maximize conversion ac...

“@geisheker: Google Launches Remarketing in Sea...

searchenginewatch.com 30 Sep '12, 3pm

Remarketing is now an established tactic leveraged by many (if not all) digital marketers trying to maximize conversion ac...

ICM Registry Launches XXX Search Engine

seochat.com 28 Sep '12, 8pm

Most of us have no problem finding lascivious content online, but just in case you do, Florida-based ICM Registry wants to...

How to Set Up the New Universal Google Remarket...

searchenginewatch.com 27 Sep '12, 1pm

With Google launching an easier to implement, more feature-enabled version of their remarketing code, now it’s easy for ad...

Why You Should Use the New Google Remarketing Code

Why You Should Use the New Google Remarketing Code

searchenginewatch.com 26 Sep '12, 1pm

For those who are new to the party, Google remarketing provides marketers with an opportunity to stay engaged with users w...

Twitter search results pages to start re-appear...

searchenginewatch.com 30 Sep '12, 7am

Twitter has updated their robots.txt file to allow search engines to crawl more of the site. Specifically, Google, Bing, Y...

ihave36dollars.com — Search and Register —

domai.nr 02 Oct '12, 12am

ihave36dollars.com Available! Buy Now Register at: iWantMyName Save 5% Badger New! 101domain United Domains Go Daddy More…...

A Alta Conversão é uma agência certificada pelo...

adwords.google.com 30 Sep '12, 10pm

Suche Bilder Maps Play YouTube News Gmail Docs Mehr Kalender Übersetzer Mobile Books Shopping Blogger Reader Fotos Videos ...

WordPress 3.5 Beta 1 released!

lesterchan.net 28 Sep '12, 12am

WordPress 3.5 Beta 1 has been released! The final version of WordPress 3.5 is expected to ship on 5th December 2012. WordP...

Search In Pics: Google Slot Cars, Psy At Google...

searchengineland.com 28 Sep '12, 5pm

Apple CEO On Maps To Customers: "Extremely Sorry" & Try Google, Bing, MapQuest Or Others Bing's Social Sidebar Gains Klout...

Three Wireless IP Cameras you can access from y...

jaycar.com.au 30 Sep '12, 2am

Access Control & Automation Home Automation Relays Remote Controls Accessories Doorphones & Intercoms Annunicators Doorbel...

Circle Of (Search) Life: Google Brings Catalogs Back To The Web

Circle Of (Search) Life: Google Brings Catalogs...

searchengineland.com 01 Oct '12, 5pm

Google Catalogs, a service that Google resuscitated last year on tablets , is coming to the web as part of Google Shopping...

Twitter Opens Up To More Crawling, But Do Searc...

searchengineland.com 29 Sep '12, 2pm

Twitter recently updated its robots.txt file and, though the change opens up millions of pages to being crawled, there’s n...

Google Shows Movie Trailers Right In Its Search Results

Google Shows Movie Trailers Right In Its Search...

searchengineland.com 27 Sep '12, 9pm

If you’re searching for movie information on Google, you can now watch trailers right in your search results. Google poste...

Google Trends and Insights for Search Become One Mobile-Friendly Service

Google Trends and Insights for Search Become On...

searchenginewatch.com 01 Oct '12, 5pm

Google Insights for Search, their tool for comparing search data over time, has been merged into their trending topics Tre...