Google Launches Remarketing in Search in Beta

Google Launches Remarketing in Search in Beta. #SEW #SEM

Remarketing is now an established tactic leveraged by many (if not all) digital marketers trying to maximize conversion activity. Retargeting, in its simplest form, is the practice of delivering display advertisements to users who have visited owned content in the past, in order to get them to come back and take action. Retargeting on its own has many layers of complexity, including, determining which pages to track and which to exclude, developing relevant “cookie pools” against the tracked pages, and what creative messaging to deliver to each cookie pool. However, one constant is that remarketing has always been managed in the realm of display media, and we couldn't target previous visitors within the SERP landscape with a paid listing ad. That’s changing. This change, along with the phase out of Google Product Search in favor of Product Listing Ads could alter the SEM l...

Full article: http://searchenginewatch.com/article/2208956/Google-Launc...