28 Sep '12, 1pm

Why Clean Source Tagging Is Worth Your Time

Messy, incomprehensible analytics make my stomach churn. Just knowing that I’m going to spend the next several hours cleaning up sloppy data puts the kibosh on my day. The problem with Google Analytics, or any analytics package for that matter, is that even if my site is properly tagged and I’ve developed a systematic inbound link tagging notation, it’s almost certain that my Source/Medium/Referral URL reports will still include inconsistencies that need to be resolved to provide accurate reporting: Software doesn’t know what isn’t logically defined. Google does a decent job of auto-tagging referring traffic and categorizing into Source/Medium buckets which are logical. However, a bunch of stuff slips through the cracks into the catch-all “Referral” bucket. Over time, the bucket grows big enough to constitute a very significant percentage of overall traffic and needs to be...

Full article: http://searchengineland.com/clean-source-tagging-134246

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