08 Apr '16, 4pm

How to Make Facebook Friends and Influence People (with Ads)

How many times a week do you still get hit by ads on Facebook that mean absolutely nothing to you? 10? 20? Broad ad targeting on the internet is nothing new, but something about that approach just feels off on an otherwise highly curated platform like Facebook. The obvious issue at play here is that, with over $17 billion spent on Facebook ads last year, there’s no shortage of marketers tossing ads into the ether. At any given time, you might be targeted by agencies managing campaigns for clients, social media specialists trying to boost their company’s reach, or even Redditors looking to help other people “Feel the Bern” . Anyone can throw together a Facebook ad campaign. If you have a credit card and the time to write a sentence, your ads can be out there for the whole world to ignore in less than 15 minutes. It’s a completely different story if you want to do it effecti...

Full article: https://www.portent.com/blog/social-media/win-facebook-fr...

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