28 Sep '12, 9am

The Growing Importance of International Mobile Search

For a long time now English has served as the lingua franca , or common language, of the Internet. English is still the most commonly used language online but it still represents only just over a quarter of total usage. The growth rates of various foreign languages also far outstrip the growth in English usage, which may be heading for saturation point. Over the past decade the number of English speakers online has grown by just over 300 percent. Compare this to Spanish (807 percent), Chinese (1,479 percent) or Arabic (a massive increase of more than 2,500 percent). These figures represent the constantly increasing rates of Internet penetration and accessibility in developing markets such as Latin America and Asia. For now English remains on top of the pile, but foreign language marketing already represents a hugely important growth area in e-commerce and digital marketing...

Full article: http://searchenginewatch.com/article/2208964/The-Growing-...

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