27 Sep '12, 5pm

Is Incentivization Key to the Future of Online Video Advertising? [Study]: Advertising is generally about gettin...

Is Incentivization Key to the Future of Online Video Advertising? [Study]: Advertising is generally about gettin...

Advertising is generally about getting the brand, product or company in front of consumers and trying to trigger something in them that causes them to interact, increase engagement, raise awareness or convert into a paying customer. But it's not always very successful which is why there is so much advertising everywhere you turn. Perhaps there's a better way to lodge your brand in the consumer mind, by offering them something in return. The incentivizing, offering the consumer something in return for watching an advertisement, isn't all that new. It's been around for awhile now and has been a staple of revenue generation in mobile and casual games. There are a couple different platforms out there that allow you to do it as well including Tapjoy and Facebook credits. The Jun Group , who tracked a sample of 7.7 million user-initiated video ad views between May and August 201...

Full article: http://www.reelseo.com/incentivization-key-future-online-...

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