27 Sep '12, 2pm

#Facebook Fakes: Did You Lose Fans?

It’s not about having lots of great numbers. It’s about having numbers with lots of great meaning. Social marketers cannot continue to sell businesses on strategies that stroke ego and nothing more. And claiming that having a social presence is as necessary as having a telephone system, is as useful to achieving a return on investment as arguing the need for a carpenter to have both a hammer and a screwdriver. They are all just tools and will continue to be completely worthless until placed into the hands of a skilled craftsman.

Full article: http://www.searchenginejournal.com/facebook-fakes-did-you...

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