27 Sep '12, 1pm

How to Set Up the New Universal Google Remarketing Code

With Google launching an easier to implement, more feature-enabled version of their remarketing code, now it’s easy for advertisers to create and set up the newest Google remarketing codes and campaigns. If you haven’t already read our top three reasons why we’re excited about this newest generation of Google remarketing, you can find that article here . Since the way you are actually going to create the new universal version of the code will vary depending on if you’re using an account that previously held remarketing codes, we’ll outline step by step how to create new tags whether you’ve previously used remarketing or if you’re using a completely new account for your Google display efforts. Creating the New Google Remarketing Tags in an Account That Already has Remarketing Tags If you’re not new to Google remarketing, the odds are that you would like to create your new u...

Full article: http://searchenginewatch.com/article/2208538/How-to-Set-U...

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