27 Sep '12, 1pm

Google Confirms Hidden Benefit Of Authorship: Bonus Links After A Back-Button Click

Google Confirms Hidden Benefit Of Authorship: Bonus Links After A Back-Button Click

Google has confirmed that there’s a hidden benefit to having authorship status : If a user returns to the search results after reading an author-tagged search result for a certain period of time, Google will add three additional links to similar articles from the same author below the originally clicked link. Say what? A couple visuals will help explain what this is, so follow along. If I do a Google search for “marketing land feedburner,” Google shows one of my recent MarketingLand.com articles in the top spot, and it includes my authorship status — name, avatar, Google+ information, etc. If I click through on that search result and read the article, then use my browser’s Back button after a certain amount of time has elapsed, Google will add a new “More by Matt McGee” indicator along with three more links to articles that I’ve written on Marketing Land. Here’s how that l...

Full article: http://searchengineland.com/google-confirms-hidden-benefi...

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