27 Sep '12, 9am

Image Search Branding Opportunities

Images shown in regular search result pages are seldom clicked, but offer great marketing opportunities. So how do you get any attention for your name with such a small image and nobody clicking it? This article describes how commercial websites can benefit the most from image search. Google Image Search Most search queries in Google image search aren’t very competitive. Well ranked images are seldom the result of great SEO and often sheer luck. The basics of image search are however easy. Using your keyword in the URL/image name, including it in the alt-/title attribute and placing it within keyword rich textual content is often enough for high ranking. Defining ornamental images as CSS backgrounds makes all the remaining img-tags stand out more. Images on well optimized pages with a lot of link value have the highest chance of scoring. Only the first 4 to 7 images will a...

Full article: http://searchenginewatch.com/article/2208533/Image-Search...

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