Looking Beyond the Click

As search marketers, we’re used to having a lot of control. We have all sorts of levers to pull – creative, keywords, bids, budget caps, etc. And optimizing these factors to make our accounts run as efficiently as possible is our bread and butter. The more we sell at an efficient ROAS – or the more signups we get at an efficient CPA – the better we look to our bosses and our clients. But all those levers are usually just focused on the media. We lead the horse to water. Sure, we can make sure the right horse sees the right ad and is taken to the right stream, but we still can’t make them drink. That’s typically someone else’s job. We track the user’s journey and then hand them off. Yes across the marketing organization our goals are probably aligned. Marketing, media, IT, and content creation teams usually all want the same thing (directly or indirectly) – more sales or si...

Full article: http://searchenginewatch.com/article/2208532/Looking-Beyo...

Tweets

@antbriones » 08 Oct '12, 11pm
Looking Beyond the Click by @dragals [link] #cpa #ppc #InternetMarketing #OnlineMarketing #DigitalMarketing
@whitegyr » 08 Oct '12, 3pm
RT @seoaus2010: RT @seoaus2010: Look beyond. Know. Grow | Looking Beyond the Click [link] via @sewatch
@seoaus2010 » 08 Oct '12, 7am
Look beyond. Know. Grow | Looking Beyond the Click [link] via @sewatch
@icubo » 05 Oct '12, 8am
Una mirada mas alla del click, poner el foco en el CPA, mejor no ser como payasos y poner el foco en la conversion real [link]
@NPapendorf » 02 Oct '12, 5pm
Looking Beyond the Click - Search Engine Watch (#SEW) [link] "So you have got the Click. And now?"
@EmmanuelGonot » 02 Oct '12, 5am
Looking Beyond the Click [link] RT @ducttape #IM #marketing
@twilli2861 » 01 Oct '12, 10pm
RT @Bill_Simmel: RT @Bill_Simmel: How to & Why Look Beyond the Click [link] via @ducttape
@morgancarrie » 01 Oct '12, 10pm
RT @ducttape: Looking Beyond the Click [link]
@MidWestDigital1 » 29 Sep '12, 5pm
[link] #Digitalmarketing is more about the platform you choose. @sewatch
@DonPaulT » 28 Sep '12, 6pm
Looking Beyond the Click #OnlineMarketing #InboundMarketing [link] [link]
@seotweetz » 27 Sep '12, 5pm
RT @bytehousehost: Looking Beyond the Click in your #OnlineMarketing. How to get more traffic #SEO #Web #Traffic by @dragals [link] via @sewatch
@SEOTidBits » 27 Sep '12, 5pm
RT@CanyonComm: Looking Beyond the Click, Make the full conversion experience the focus of your efforts [link] @sewatch @dragal
@bytehousehost » 27 Sep '12, 5pm
Looking Beyond the Click in your #OnlineMarketing. How to get more traffic #SEO #Web #Traffic by @dragals [link] via @sewatch
@CanyonComm » 27 Sep '12, 4pm
Looking Beyond the Click, Make the full conversion experience the focus of your efforts | [link] | @sewatch by @dragal
@seotweetz » 27 Sep '12, 4pm
RT @NetSpeakDesign: If we can - Looking Beyond the Click by @dragals [link] via @sewatch #SEO #SearchMarketing
@NetSpeakDesign » 27 Sep '12, 4pm
If we can - Looking Beyond the Click by @dragals [link] via @sewatch #SEO #SearchMarketing
@biznology » 27 Sep '12, 4pm
RT @NickStamoulis: Looking Beyond the Click [link] via @sewatch #searchmarketing
@IgnitionOne » 27 Sep '12, 4pm
Don’t be a clown.Make the full conversion experience the focus of your efforts, not just your part [link]
@smithlink » 27 Sep '12, 3pm
Good Article on Looking Beyond the Click to the full conversion #UX #lin [link]
@ecommercenyc » 27 Sep '12, 3pm
Gain understanding of how different media impact your clicks: [link] via @sewatch
@Bidsketch » 27 Sep '12, 3pm
Do you know how to look beyond the click? [link]
@IgnitionOne » 27 Sep '12, 2pm
IgnitionOne's @DRagals asks marketers to look beyond the click in his latest @sewatch column [link]
@dragals » 27 Sep '12, 1pm
Latest SEW piece. I also did a presentation on this for the CMA. Looking Beyond the Click by @dragals [link] via @sewatch
@scottpearlmktg » 27 Sep '12, 11am
How many clowns work for you? Looking Beyond the Click by @dragals [link] #customerservice #sales
@washdcwebdesign » 27 Sep '12, 9am
Looking Beyond the Click [link] #dc #searchengines
@web_designs_gr » 27 Sep '12, 9am
Looking Beyond the Click [link] :: @web-designs.gr
@LandingPageTips » 27 Sep '12, 9am
Landing Page tip: Looking Beyond the Click [link] by @SEwatch @Tim_Ash
@PopsharedSearch » 27 Sep '12, 8am
Looking Beyond the Click (Searchenginewatch - 252 retweets) [link]
@NavalK_SEOPPC » 27 Sep '12, 8am
#SearchMarketing Looking Beyond the Click [link]
@seotweetz » 27 Sep '12, 8am
RT @marketingteen: GoogleSEOServcs: Looking Beyond the Click #SEO via @googleseoservcs [link] [link] #ad
@iServU » 27 Sep '12, 8am
Looking Beyond the Click via @iServU [link]
@marketingteen » 27 Sep '12, 8am
GoogleSEOServcs: Looking Beyond the Click #SEO via @googleseoservcs [link] [link] #ad
@mspmedia » 27 Sep '12, 8am
Looking Beyond the Click [link] #socialmedia
@AllenEWhite1 » 27 Sep '12, 8am
Looking Beyond the Click [link] @AllenEWhite1
@Lauren_Reports » 27 Sep '12, 8am
Looking Beyond the Click [link] #Digital
@AwesomeSEM » 27 Sep '12, 8am
[link] Looking Beyond the Click [link] #SEM (retweet?)
@AntiMovieCritic » 27 Sep '12, 8am
RT @ItFitsIn140 ItFitsIn140: Looking Beyond the Click [link] [link]
@lerouxantoine » 27 Sep '12, 8am
#VeilleSEO EN : Looking Beyond the Click: Stores hire people in clown suits to draw customers through their door... [link]
@IngenuityDigi » 27 Sep '12, 7am
RT @SEOdojo: RT @sewatch Looking Beyond the Click [link]
@GoogleSEOServcs » 27 Sep '12, 7am
Looking Beyond the Click #SEO via @googleseoservcs [link]
@SEOLinkTagstic » 27 Sep '12, 7am
Looking Beyond the Click [link] #seo #sem #serps
@twk003 » 27 Sep '12, 7am
Your message isnt reaching your customers. You could be the problem. Experience your brand as your customer to see why [link]
@seotweetz » 27 Sep '12, 7am
RT @gohewitt: Looking Beyond the Click [link] (via @sewatch) #SEO
@seotweetz » 27 Sep '12, 7am
RT @SEOSPORT: Looking Beyond the Click [link] (via @sewatch) #SEO
@soshableweb » 27 Sep '12, 7am
#SEO Looking Beyond the Click [link] #onlinemarketing
@InternetMasterP » 27 Sep '12, 7am
#news Looking Beyond the Click: Stores hire people in clown suits to draw customers through their... [link] #seo #sem #web
@ukmkamu » 27 Sep '12, 7am
info SEO : Looking Beyond the Click [link] #UKMKamu
@semnomic » 27 Sep '12, 7am
Looking Beyond the Click: Stores hire people in clown suits to draw customers through their doors.... [link] #searchengine
@beansocial » 27 Sep '12, 7am
Looking Beyond the Click: Stores hire people in clown suits to draw customers through their doors. Th... [link] #occupysew
@LukaszZelezny » 27 Sep '12, 7am
#searchenginewatch Looking Beyond the Click: Stores hire people in clown suits to draw customers throug... [link] #in #seo