26 Sep '12, 8pm

How to Make Video Ad Campaigns Go Viral - A Behind the Scenes Look into the Viral Video Process [Case Study]

did a piece on trying to get a video to go viral. They hired ad agency and online viral video specialists Mekanism for the job: they would take reporter Dan Harris and a cat named George through a video shoot for the ASPCA. Now, "Hovercat" is not a huge, huge, superhit (a little over a million views), but the process ends up being successful and the behind-the-scenes is something that is very well worth watching. It gives you an idea that virality is more of a science than a circumstance. It requires work outside of making the video and merely publishing it, and hoping people will see it.

Full article: http://www.reelseo.com/viral-video-process/

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