Everybody With A Maps App Is Piling On Apple

It’s a marketing tactic that’s about as old as time itself: When a competitor stumbles, you turn it into opportunity for self-promotion. That’s certainly been the case since the Apple Maps app stumbled out of the gate a week ago on iOS 6. Bing is the latest competitor to call for attention . The company published a new blog post today touting its Bing App for iOS — not because it has any new features, but because “you may be holding a brand new smartphone and wondering which apps have the essential search and mapping functionality you need.” Bing wants everyone to know that its existing app has things like walking, driving and public transit directions — one of main things missing in the new Apple Maps app — not to mention local search options and other things that have been the subject of complaints in Apple Maps. Of course, the big question remains what Google will do ab...

Full article: http://searchengineland.com/everybody-with-a-maps-app-is-...

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