26 Sep '12, 8pm

How Location & Small Screen Size Impact Search Behavior On Mobile Devices

How Location & Small Screen Size Impact Search Behavior On Mobile Devices

It is no news that mobile devices are rapidly taking over the Web! Latest estimates peg the share of mobile traffic from 10% to 20% of the total Web traffic. Popular websites like Quora and Facebook are claiming that about one quarter of their traffic comes from mobile devices (including tablets). With more and more people having their primary Web experience on mobile devices, this platform cannot be ignored. In fact, companies that innovate specifically for mobile devices are the ones who will have an early lead for the next couple of years. Eventually, every company will have to have a mobile strategy, so there’s no question of whether one should take mobiles seriously; the only question is when, and my answer to that would be: the sooner the better. StatCounter’s data clearly shows how mobile share is steadily growing There are two main aspects of mobile devices that di...

Full article: http://searchengineland.com/how-location-and-small-screen...

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