26 Sep '12, 8pm

More Than 100,000 Sellers Have Inventory in New Google Shopping Model

More Than 100,000 Sellers Have Inventory in New Google Shopping Model

Since they announced the transition to a paid model for Product Search results in May, Google has worked hard to drive merchants to the new program. To date, tens of thousands of merchants have made the switch; the inventory of over 100,000 online sellers now populate Google Shopping results. The transition actually kicked off in July, allowing merchants to start setting up PLAs (product listing ads) in place of appearing in Google Product Search results. The shopping model operates as a pay-to-play comparison shopping engine, whereas the previous program was free of charge. Still, says Google, “We've been pleased by the rapid adoption of Google Shopping in the retail community; tens of thousands of merchants, including many marketplaces, have come on board and are participating in Google Shopping via the new model, based on Product Listing Ads .” Handmade arts and crafts ...

Full article: http://searchenginewatch.com/article/2208511/More-Than-10...

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