31 Mar '16, 3pm

Dictionary of ad buying: key terms and acronyms

the process that determines who sees ads, and when and where they see them on a page. In Google’s AdSense auction, for example, advertisers determine the maximum amount they’re willing to pay for an impression, and the winner is chosen based on a combination of targeting, format, and Quality Score. That determines how useful someone is likely to find an ad, taking into consideration its relevance, keywords and predicted click-through rate (CTR) . This can be done instantly, on a per-impression basis, known as

Full article: https://searchenginewatch.com/2016/03/31/dictionary-of-ad...

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