26 Sep '12, 5pm

72% of Consumers Want Mobile-Friendly Sites: Google Research

Websites that aren’t mobile-friendly annoy users and that’s bad business. Consumers are doing more on mobile devices, including shopping and product research; when they do, users look for content to meet their on-the-go needs. A recent Google survey of mobile users found that 72 percent of mobile users say it’s important to them that websites are mobile-friendly , yet 96 percent have visited a site that doesn’t work well on their device. Almost three-quarters of respondents said they are more likely to revisit a mobile-friendly site. Users are five times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use, with 79 percent saying they will go back to search and try to find another site to meet their needs. Consumers are more likely to buy online when the site meets their mobile needs . Unfortunately for e-commerce stores, 6...

Full article: http://searchenginewatch.com/article/2208496/72-of-Consum...

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