Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes: Welcome to Part 2 of the “A Bird’s-Eye View of the...

Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes

Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes: Welcome to Part 2 of the “A Bird’s-Eye View of the...

Welcome to Part 2 of the “A Bird’s-Eye View of the Search and Display Lumascapes.” In Part 1 last month, we covered two main topics: There is no à la carte targeting data in SEM Display is not catered to the long tail My third topic is an important one; it encompasses both the defining similarities and differences in the operation and infrastructure of search and display landscapes: display looks like search. This is an extension of my last point in the previous article, which explained that display is not catered to the long tail. However, since search caters to the long tail, it is, by design, a one-stop shop. My previous point highlighted the various components needed to execute a display buy vs. a search buy. The one thing we need to note is that search engines incorporate a lot of the tools that are classified as “third party” in display. For example, in the display L...

Full article: http://searchengineland.com/part-2-a-birds-eye-view-of-th...

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@SeoPostINFO » 26 Sep '12, 5pm
Search Engine Land: Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes [link]
@dock29 » 26 Sep '12, 4pm
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@sengineland » 26 Sep '12, 4pm
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@notSEO » 26 Sep '12, 4pm
Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes: Welcome to Part 2 of the “A Bir... [link] (via @sengineland)
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@seooptimization » 26 Sep '12, 4pm
Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes: Welcome to Part 2 of the “A Bird’s-Eye View of the... [link]
@SearchDaily » 26 Sep '12, 4pm
Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes [link] (via @sengineland)
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Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes: Welcome to Part 2 of the “A Bird’s-Eye View of the... [link]
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Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes [link]
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Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes: Welcome to Part 2 of the “A Bird’s-Eye View of the... [link]
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Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes [link]
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Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes: Welcome to Part 2 of the “A Bird’s-Eye View of the... [link]
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Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes: Welcome to Part 2 of the “A Bird’s-Eye View of the... [link]
@WebProSEOnet » 26 Sep '12, 4pm
Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes: Welcome to Part 2 of the “A Bird’s-Eye View of the... [link]