26 Sep '12, 4pm

Reports: Google Incredibly Didn’t Anticipate Being Dropped From iOS 6 Maps, “Scrambling” To Create App: The late...

The latest twist in the tale of Google Maps coming back to the iPhone and iOS 6 devices is that Google apparently didn’t anticipate that it would be dropped by Apple as a mapping data provider. As a result, it’s lost time needed to create its own app. If true, that’s a pretty surprising lack of foresight on Google’s part. Time On The Contract Clock We reported last year that Google had renewed its deal with Apple to be a search and map data provider for iOS devices. The term of that deal, as with all deals Google’s done with Apple, weren’t revealed. But it was pretty likely to be a multiyear one that wouldn’t have expired by now. In fact, since iOS 5 devices still have Maps that use Google information, that contact is almost certainly still being used, as is Google’s data. Apple’s simply not using it for iOS 6 devices, choosing to go with its own data and that from other p...

Full article: http://searchengineland.com/google-didnt-anticipate-being...

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