30 Mar '16, 10am

Is a brutal approach to content migration best for SEO?

I read a great article over at Boagworld about the pain of content migration, a term that will send shivers down the spine of anybody unfortunate enough to have been through such a process. Written by Paul Boag, it explains some of the common problems with migrating vast amounts of content . Notably, the reorganising of content in a way where lots of mismatches occur, breaking navigation and links, ending up with wonky URL structures and – as a result – lots of frustrated users and too many 404 pages being shown. Paul suggests that you need to tackle the issue head on, by pruning your website. “Failing to address content in a redesign means that your shiny new website inherits the problems from your old one. You will have a bloated website full of redundant, out of date or trivial content. Content that you should be removing.” He says that a redesign is the best opportunit...

Full article: https://searchenginewatch.com/2016/03/30/is-a-brutal-appr...

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