26 Sep '12, 1pm

Why You Should Use the New Google Remarketing Code

Why You Should Use the New Google Remarketing Code

For those who are new to the party, Google remarketing provides marketers with an opportunity to stay engaged with users who were on their site (or their client’s sites) and then offer those users relevant ads as they browse the web. For people already familiar with Google remarketing, we don’t need to convince you how effective it can be. Since Google made remarketing available to advertisers in 2010 , it has been one of the most powerful tools and campaign types available to online marketers in terms of not only driving additional conversions but positive ROI. The big news here is that Google has made it a lot easier to set up and start using remarketing. In addition to the process being easier, there are new features available with the newest version of remarketing code that previously required a very advanced set up and knowledge of the old system or just weren't possi...

Full article: http://searchenginewatch.com/article/2208180/Why-You-Shou...

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