Insulating Ourselves From Google's Whims

Optimizing the Marketing Chain: Increasing Visitor Value

seobook.com 26 Sep '12, 12pm

Insulating Ourselves From Google's Whims

Ranking well for our chosen keywords involves putting in a lot of effort up front, with no guarantee of ranking, or reward. Even if we do attain rankings, and even if do get rewarded, there is no guarantee this situation will last. And this state of flux, for many seos, is only likely to get worse as Google advises that updates will be “jarring and julting for a while ” Even more reason to make every visitor count. If we can extract higher value from each visitor, by converting them from visitor to customers, and from short term customers to long term customers, then our businesses are less vulnerable to Google’s whims. We don’t need to be as focused on acquiring new visitors. There is great value to be had in optimizing the entire marketing chain. Hunting For Customers Vs Keeping Customers It comes down to cost. According to a Harvard Study a few years back, it can cost f...

Full article: http://www.seobook.com/insulating-ourselves-googles-whims

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