3 Tips for Marketers Ready to Invest More in Mobile

With more than 2 million orders of the iPhone 5 placed within the first 24 hours, the consumer mobile movement shows no sign of waning. Mobile touches every demographic regardless of gender, age, race, and even income. Many advertisers now recognize this and plan to integrate mobile into their overall marketing and media plans. However, given the high quality, ready to buy nature of the mobile consumer, advertisers still aren't fully capitalizing on the opportunity. At a recent Mobile Marketing Association event, one ROI firm recommended that marketers allocate 7 percent of their budgets to mobile with growth to 10 percent by 2016. I disagree. Mobile monetization opportunities are high and should be commanding a much higher rate of ad budgets. The xAd-Telmetrics Mobile Path to Purchase Study , conducted by Nielsen, found that local mobile searchers are converting at dramat...

Full article: http://searchenginewatch.com/article/2208178/3-Tips-for-M...

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