28 Mar '16, 11am

29 most interesting SEM stats from March 2016

Mobile makes up 88% of all ‘near me’ searches, with those mobile searches growing at 146% year over year. For automobiles, the most popular mobile-centric searches are for luxury car price enquiries. For instance ‘Tesla price’, ‘Maserati price’ and ‘Audi R8 cost’. These grew nearly 90% on mobile from 2014 to 2015. For jewellery, the most popular mobile search is for ‘promise rings’. These related mobile searches grew by 77% from 2014 to 2015 and tended to spike around the holidays and Valentine’s Day. For hotels, data from Hotels.com states that 74% of mobile bookings are made for same-day check-in. The most popular mobile-centric hotel search themes include ‘near me’, ‘cheap’ and ‘price’.

Full article: https://searchenginewatch.com/2016/03/28/29-most-interest...

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