28 Mar '16, 11am

Redesigning AdWords for marketing in a mobile-first world

Redesigning AdWords for marketing in a mobile-first world

Since introducing AdWords 15 years ago, we’ve seen a fundamental change in the way people find what they want, when they want it. We now use multiple devices throughout the day, and watch more videos and visit more websites and apps than ever before. Today, more Google searches take place on smartphones than on computers, globally. The days of predictable web sessions have been replaced by numerous short bursts of digital activity throughout the day, primarily on mobile. In these micro-moments , consumers expect ads to be helpful and relevant - whether that’s showing product details, directions to the nearest store, a phone number to call, or additional information about the business they’re interested in. The innovations in AdWords that make these experiences possible have helped many businesses reach their customers in better, smarter ways. What was once a tool to help a...

Full article: http://adwords.blogspot.com/2016/03/redesigning-adwords-f...

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