28 Mar '16, 2am

The Pros and Cons of Keyword Research in 2016

It used to be impossible to manage any kind of SEO campaign without keyword research backing up your strategy. By figuring out which queries were most popularly searched for, how competitive they were to rank for, and how closely they related to your brand, you could select a handful of crucial targets, optimize for them, and clean house with your resulting rankings. Today, the Hummingbird algorithm and Google’s commitment to “semantic search ” capabilities have rendered old keyword-based ranking systems nearly obsolete; you can no longer rank for a keyword just by stuffing it into your content or building links to a page using exact-match anchor text for that keyword. In fact, these tactics can get you penalized if you aren’t careful . So is keyword research just a remnant of a dead strategy, or is there something more to it? Let’s take a look at the pros and cons of cond...

Full article: http://www.advancedwebranking.com/blog/pros-and-cons-of-k...

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