28 Mar '16, 2am

Google Posts is now experimenting with Business Cards in search results

Google is experimenting with new “Business Cards” in search results, as part of the Google Posts system. Both Business Cards and Google Posts are our terms, not Google’s, which has declined to name them. But they are a reasonable description of a new card carousel test that features content from local businesses near the top of search results. This was first spotted by Mike Blumenthal, but I have confirmed with Google that this is a real test. Business Cards are built on the same display functionality as Candidate Cards, launched a few weeks ago. Below are two screenshots that showcase local businesses participating in the test: Healthy Choice Massage and Escape Pod Comics. Right now this is a pure experiment involving a “few dozen” local businesses that Google approached. It’s all custom content and not being drawn from Google My Business or any other feeds. It’s also not...

Full article: http://searchengineland.com/google-experimenting-with-loc...

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