25 Sep '12, 11am

Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

“Picture the communications future: every home linked via cable TV, push‐button phone, and video cassette to virtually every information retrieval bank in the country; every citizen able to efficiently get an answer to every question, a solution for every problem.” If you take out the antiquated references to push-button phones and video cassettes, you could easily imagine that the quote above came from the founders of Google. Or from the founders of any given web search engine, for that matter. Yet, the quote is lifted directly from a special 1976 edition of the Journal of Broadcasting and Electronic Media, with the title: “Strategies for Dealing with Human Information Needs: Information or Communication?” Communication practitioners and researchers in broadcasting, journalism, library science, and other information dissemination professions are devoting mammoth efforts t...

Full article: http://searchenginewatch.com/article/2207725/Note-to-FTC-...

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