Using Web Analytics for PPC Optimization

If you know anything at all about PPC , you know that campaign optimization is one of the most important tasks a PPC manager can perform. Managers spend most of their day tweaking bids , ad copy , campaign settings , networks , keywords , negative keywords , and many other data points within the PPC engines. Campaign optimization is absolutely essential to PPC success. But if you’re spending all your time in the AdWords and Bing Ads interfaces, you’re missing a big part of the PPC optimization picture. The Rest of the PPC Story PPC metrics like CTR, conversion rate, cost per conversion, CPC, etc. are crucial elements that can’t be ignored. This data tells us what is happening with an account: how much traffic it’s generating, how many sales or leads it’s driving, and how much all of that cost. We get a great picture of what is happening. The problem is, often we don’t know...

Full article: http://searchenginewatch.com/article/2207736/Using-Web-An...

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@FirebrandLLC » 17 Oct '12, 2pm
PPC metrics give a great idea of 'What' is happening, but not 'Why'. [link] #PPC #WebAnalytics
@fusionunlimited » 04 Oct '12, 1pm
How to use Web Analytics for PPC Optimisation [link]
@dcbuscharter » 02 Oct '12, 12am
RT @zoomrank: RT @zoomrank: Using Web Analytics for #PPC Optimization - Search Engine Watch (#SEW) [link]
@NobleSamurai » 01 Oct '12, 3pm
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@CocaGelada » 01 Oct '12, 12pm
RT @marcosaurin: RT @marcosaurin: Web Analytics for PPC Optimization: [link]
@sofasurfer » 30 Sep '12, 8pm
useful » Using Web Analytics for PPC Optimization [link] #analytics via @senginewatch
@amylwelch » 28 Sep '12, 6pm
Go beyond the click [link]
@timostrem » 28 Sep '12, 12pm
RT @colourcreative: RT @colourcreative: Using Web Analytics for PPC Optimization [link]
@sonitekseo » 28 Sep '12, 9am
Using #Web #Analytics for #PPC #Optimization [link] #sonitekseocompany
@eCommerceMgt » 27 Sep '12, 7pm
RT @SearchTactix: #webanalytics #ppc via @SEWatch: Using Web Analytics for PPC Optimization by @Mel66 [link]
@JimmyHoppa » 26 Sep '12, 11pm
RT @chuckreynolds: Using Web Analytics for #PPC Optimization - [link]
@BringShare » 26 Sep '12, 10pm
Very useful tips on imp. metrics that can be easily missed: Using Analytics for #PPC Optimization [link] via @mel66 @sewatch
@anvilmedia » 26 Sep '12, 9pm
Using Web Analytics for PPC Optimization provides insights into the why behind PPC metrics [link] via @sewatch
@TPatrick1928 » 26 Sep '12, 7pm
[link] @sewatch
@DMAIC79 » 26 Sep '12, 5pm
RT @AREA203Digital: Using Web #Analytics for #PPC Optimization - via @sewatch [link]
@arojasSEM » 26 Sep '12, 5pm
RT @edgar_sanchez: RT @googleanalytics: Using Web Analytics for PPC Optimization: [link] via @sewatch
@AnalyticsPeru » 26 Sep '12, 5pm
Utilizando #AnalíticaWeb para optimizar Campañas CPC [link] #SEM #PPC
@emilianogath » 26 Sep '12, 4pm
Utilizacion de Google Analytics para optimizar una cuenta de adwords... [link] vía @sewatch
@m_crox » 26 Sep '12, 3pm
RT @DanielZeevi: Using Web Analytics for PPC Optimization [link]
@Manuel_Malvar » 26 Sep '12, 3pm
Usar google analytics para la optimización PPC -Comercialización de Pagos por Clic- [link]
@Matt_HopkinsPPC » 26 Sep '12, 3pm
@jameswoods1989 [link]
@tostoncita » 26 Sep '12, 3pm
RT @googleanalytics: Using Web Analytics for PPC Optimization: [link] via @sewatch
@DigiMarketingJo » 26 Sep '12, 3pm
Post-click analysis > Using Web Analytics for PPC Optimization - [link] #PPC #AdWords #BingAds
@sdassociates » 26 Sep '12, 3pm
Using Web Analytics for PPC Optimization [link] #edtech #mktg
@HarryLynch » 26 Sep '12, 3pm
For #nonprofits trying to get started in #sem: a good basic overview of PPC analytics. [link] #search #nptech #nten
@sivagopi_seo » 26 Sep '12, 3pm
RT @JeffSheehan: Using Web Analytics For PPC Optimization via @sewatch [link] #analytics #ppc
@landingnet » 26 Sep '12, 2pm
Using Web Analytics for PPC Optimization [link] #PPC >> sound advice to help refine your #SEO plan
@skirtap » 26 Sep '12, 1pm
PPC Optimization (with Google Analytics) [link] @mel66
@pytumaster » 26 Sep '12, 12pm
Fundamental #analiticaweb de las visitas por PPC #adwords // Using Web #Analytics for PPC Optimization [link]
@bru50 » 26 Sep '12, 8am
RT @Netsociety_BE: 3 metrics from Web Analytics we should all use for PPC Optimization! [link]
@Netsociety_BE » 26 Sep '12, 8am
3 metrics from Web Analytics we should all use for PPC Optimization! [link]
@FunkyKris » 26 Sep '12, 8am
RT @Pathien: [SEW] Using Web Analytics for PPC Optimization [link]
@seotweetz » 26 Sep '12, 6am
RT @ledscrikz: Using Web Analytics for PPC Optimization via @Mel66 - [link] - #seo
@ProductivGossip » 26 Sep '12, 2am
RT @WEBMARKETINGLA: Using Web Analytics for PPC Optimization - Search Engine Watch (#SEW) [link]
@Paul_S_Davidson » 26 Sep '12, 2am
You can use Web Analytics for PPC Optimization. Read more below:-... [link]
@seotweetz » 26 Sep '12, 12am
RT @SEOChester: Analyze... Measure... Fine-Tune... Win! ...> Use Web Analytics to Succeed With PPC: [link] by @mel66 vi ...
@SEOChester » 26 Sep '12, 12am
Analyze... Measure... Fine-Tune... Win! ...> Use Web Analytics to Succeed With PPC: [link] by @mel66 via @sewatch #SEO #PPC
@marcosjtbr » 25 Sep '12, 11pm
Using Web Analytics for PPC Optimization \ [link] | by @mel66 via @sewatch \ #ppc #paidsearch #webanalytics #metrics
@WorkingPlanet » 25 Sep '12, 9pm
Missing a crucial element to your PPC campaigns? Learn how using web analytics can help better optimize your campaigns. [link]
@JonCatalyst » 25 Sep '12, 9pm
Great read from @Mel66 | Using Web Analytics for PPC Optimization by @mel66 [link] via @sewatch #ppchat #sem
@OrangeCountyAMA » 25 Sep '12, 9pm
PPC and analytics - a great article for beginners to learn what analytics matter most - via @sewatch [link]
@NetSpeakDesign » 25 Sep '12, 8pm
Great ideas for - Using Web Analytics for PPC Optimization by @mel66 [link] @sewatch #PPC #SEM
@marcelmedia » 25 Sep '12, 7pm
Using Web Analytics for PPC Optimization by @mel66 [link] #search #social #analytics
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@ClickValue » 25 Sep '12, 7pm
RT @neilpatel: Using Web Analytics for PPC Optimization [link]
@versoe » 25 Sep '12, 7pm
Using Web Analytics for PPC Optimization by @mel66 [link] #mark430
@FissionSEO » 25 Sep '12, 7pm
Using Web Analytics for PPC Optimization | via @sewatch [link] #ppc #seotips
@thhruby » 25 Sep '12, 7pm
Using analytics for PCC optimization [link]
@SEWanalytics » 25 Sep '12, 7pm
RT @voodoomarketing: When optimising your #PPC campaigns don't forget to use web analytics [link]
@gaurav_pathak_1 » 25 Sep '12, 6pm
[link] Nice reading..