A Refresher on Retargeting & Helpful Tips

Retargeting has been a growing trend in marketing because of the perceived ROI it brings. The trend with retargeting has grown to the point where Facebook is even getting in the game . But what is retargeting exactly and how can it benefit you? Vik Duggal from Retargeter sheds more light on retargeting in the following interview. Eric Siu : Retargeting has traditionally been thought of as a bottom-of-the-funnel tactic. Given recent advances in the retargeting space, do you believe this still holds true? Vik Duggal : While it's true that the first use cases of retargeting focused on bringing back bounced visitors and people who abandoned their shopping carts, the technology has evolved to work at other points in the purchase funnel as well. One example is search retargeting, which lets marketers serve display ads to people based on their search behavior. This is an effectiv...

Full article: http://searchenginewatch.com/article/2207734/A-Refresher-...

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