Unique sitelinks policy will be more proactively enforced

Sitelinks give users a choice of destinations on your website that they can visit directly from your text ads. Hopefully you’ve already been using sitelinks to improve your campaign performance . Maybe you’re now preparing your campaigns to be eligible for enhanced sitelinks , which offer an even bigger boost. Our existing policy has required each sitelink in a campaign to link to a different landing page. That means a user would have a meaningfully different experience on the landing page from each sitelink. Recently, though, we've noticed an increase in the number of sitelinks created with the same landing page URLs or identical content. So starting today, we are beginning more proactive enforcement of our policy. How it will work We’ll initially focus on new sitelinks and any sitelinks that you change. As your ads are being served, our systems will verify that your site...

Full article: http://adwords.blogspot.com/2012/09/unique-sitelinks-poli...

Tweets

@jmloquist » 28 Sep '12, 1pm
.@adwords sitelinks policy to be more proactively enforced in coming months. [link] (AKA check yo sh*t!)
@Escapeint » 28 Sep '12, 10am
Google @adwords unique #sitelink policy will be more proactively reinforced #ppc #sem [link]
@joannedavies79 » 27 Sep '12, 3pm
RT @PerryMarshall: Each Google ad sitelink now has to point to a different landing page [link]
@PerryMarshall » 27 Sep '12, 3pm
Each Google ad sitelink now has to point to a different landing page [link]
@mikesmithweb » 27 Sep '12, 1am
Google Adwords Sitelinks beginning to police Sitelinks abuse More: [link] People doing this?
@aaronweiner » 26 Sep '12, 1pm
#AdWords users, we've been warned. Unique sitelinks policy will be more proactively enforced - Inside AdWords [link]
@ksaxoninternet » 26 Sep '12, 9am
+1 RT @JBGuru: Bad Adwords policy - Unique sitelinks policy will be more proactively enforced - [link] #ppcchat cc:@markmartel
@Digitendance » 26 Sep '12, 4am
RT @Aurelien_Guiton: le couperet tombe: aujd les sitelinks #adwords devront cibler des LP differentes [link] . ca devrait ...
@Aurelien_Guiton » 25 Sep '12, 11pm
le couperet tombe: aujd les sitelinks #adwords devront cibler des LP differentes [link] . ca devrait faire de la place!
@360Partners » 25 Sep '12, 9pm
An update from Google on how/when they will "proactively enforce" their #sitelinks policy [link]
@kamilyu » 25 Sep '12, 7pm
A new change in Adwords sitelink. Sites with one landing page totaly fucked up! [link]
@Amanda_vd_L » 25 Sep '12, 6pm
Sitelinks met unieke content. Ga er voor en kijk hoe snel jij in aanmerking komt voor enhanced sitelinks: [link]"
@JBGuru » 25 Sep '12, 6pm
Bad Adwords policy - Unique sitelinks policy will be more proactively enforced - [link] #ppcchat cc:@markmartel
@SearchScientist » 25 Sep '12, 4pm
If you have multiple AdWords Sitelinks in the same campaign that link to the same URL, beware! [link] [link]
@BlueBoltSol » 25 Sep '12, 4pm
More proactive enforcement of this policy starting today. MT @adwords Sitelinks must link to unique content. [link]
@adwords » 25 Sep '12, 4pm
Sitelinks must link to unique content. Existing policy to be more proactively enforced starting today: [link]
@deantracht » 25 Sep '12, 2pm
Unique sitelinks policy will be more proactively enforced - Inside AdWords [link] via @sharethis
@jonathanpross » 25 Sep '12, 2pm
Be ready! | Unique sitelinks policy will be more proactively enforced [link]
@RocketClicks » 25 Sep '12, 2pm
Google now proactively checking that every new/changed sitelink goes to a different landing page - [link] via @adwords
@markkennedysem » 25 Sep '12, 1pm
RT @JoeKerschbaum: Unique sitelinks policy will be more proactively enforced #ppcchat [link]
@naomiki_s » 25 Sep '12, 9am
Sitelinks policy change on AdWords [link] [link]
@albertonarenti » 25 Sep '12, 7am
EHm EHm...ok [link]
@agence » 25 Sep '12, 6am
Unique sitelinks policy will be more proactively enforced - Inside AdWords : [link] | #Google's official blog
@INBOUNDph » 25 Sep '12, 5am
Unique sitelinks policy will be more proactively enforced [link] by Google Adwords
@Pathien » 25 Sep '12, 5am
RT @searchandreach: ADWORDS: Unique sitelinks policy will be more proactively enforced [link]
@mattarnzen » 25 Sep '12, 2am
Inside Adwords - Unique sitelinks policy will be more proactively enforced - [link]
@maneshram » 25 Sep '12, 12am
#SEM Unique sitelinks policy will be more proactively enforced [link]
@DSquaredMedia » 25 Sep '12, 12am
Unique sitelinks policy will be more proactively enforced: Sitelinks give users a choice of destinations on your... [link]
@washdcwebdesign » 25 Sep '12, 12am
Unique sitelinks policy will be more proactively enforced [link] #dc #searchengines
@webseminarIL » 24 Sep '12, 11pm
AdWords Blog: Unique sitelinks policy will be more proactively enforced: Sitelinks give users a choice of destin... [link]
@eheadlines » 24 Sep '12, 11pm
Unique sitelinks policy will be more proactively enforced [link] #eheadlines
@rajatmukherjee » 24 Sep '12, 10pm
If you use Google AdWords, you should read this (and fix duplicate sitelinks): [link]
@LisaSanner » 24 Sep '12, 10pm
New SLs enforced right away RT @ppchero New at @AdWords: Unique sitelinks policy will be more proactively enforced [link] #ppc
@IslandColors » 24 Sep '12, 10pm
Unique sitelinks policy will be more proactively enforced: Sitelinks give users a choice of… [link]
@filipe_balbino » 24 Sep '12, 10pm
RT @CardinalPath: Unique sitelinks policy will be more proactively enforced [link] #Policy #sitelinks
@Szetela » 25 Sep '12, 2pm
RT @JoeKerschbaum: AdWords Unique sitelinks policy will be more proactively enforced [link]
@jsilton » 25 Sep '12, 12pm
Unique sitelinks policy will be more proactively enforced [link]
@JoeKerschbaum » 25 Sep '12, 9am
Unique sitelinks policy will be more proactively enforced [link]
@rmeissner » 25 Sep '12, 7am
[link] -- Unique sitelinks policy will be more proactively enforced
@andreavit » 25 Sep '12, 6am
#google #Adwords Unique sitelinks policy will be more proactively enforced [link]
@mktgbill » 25 Sep '12, 4am
Unique sitelinks policy will be more proactively enforced - Inside AdWords [link]
@siliconvallaeys » 25 Sep '12, 2am
Unique sitelinks policy will be more proactively enforced #AdWords [link]
@kapillad » 25 Sep '12, 12am
Unique sitelinks policy will be more proactively enforced [link]
@CK_org » 25 Sep '12, 12am
Unique sitelinks policy will be more proactively enforced [link]
@FluidIMS » 25 Sep '12, 12am
Unique sitelinks policy will be more proactively enforced [link]
@JDIZM » 25 Sep '12, 12am
Unique sitelinks policy will be more proactively enforced [link]
@AdwordsUpdates » 24 Sep '12, 11pm
AdWords Blog: Unique sitelinks policy will be more proactively enforced: Sitelinks give users a choice of destin... [link]
@InstantTweet » 24 Sep '12, 10pm
Unique sitelinks policy will be more proactively enforced [link]