Mozscape Correlation Analysis of Recent Google Algorithm Changes

seomoz.org 24 Sep '12, 10pm

Mozscape Correlation Analysis of Recent Google Algorithm Changes

Before I dive into the data, I want to provide some background information on our data set and methodology. We use correlations against Google search result pages (SERPs) to track algorithm changes and the quality of our Mozscape index. We have published the results of these many times in the past, including the Search Engine Ranking Factors post and in the blog post announcing each monthly index update (see the September update ). To summarize the process, we first take a set of keywords and run them through Google to collect the top 10 or 50 results. We then pull the link metrics from Mozscape for each URL in the SERPs (Page Authority, number of linking domains to the domain, sub-domain mozTrust, etc). Then, we compute the Spearman correlation between search position and each metric for each keyword. Finally, the correlations are averaged across all the keywords to produ...

Full article: http://www.seomoz.org/blog/mozscape-correlation-analysis-...

Tweets

@springthrough » 08 Oct '12, 1pm
What do recent @Google algorithm changes mean for your website? Here’s a look at the changes: [link] @SEOMoz @mattthemathman
@pauldenbreejen » 03 Oct '12, 8am
Mozscape Correlation Analysis of Recent Google Algorithm Changes | SEOmoz [link] - How is this 7 results benefiting the user?
@NobleSamurai » 02 Oct '12, 9pm
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@seo_ami » 01 Oct '12, 5am
Correlation Analysis for Google Update - [link]
@andymci » 01 Oct '12, 1am
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@mxro » 27 Sep '12, 9pm
RT @jumland: Mozscape Correlation Analysis of Recent Google Algorithm Changes [link]
@dsottimano » 27 Sep '12, 10am
RT @TomAnthonySEO: If you only read one SEO blog post this month, read this one from @mattthemathman on @seomoz - great data dive: [link]
@philnottingham » 26 Sep '12, 5pm
Fascinating stuff here, most of which i have vaguely understood (which i consider an achievement) [link]
@parkbeans » 26 Sep '12, 4pm
Correlational Analysis of recent algo changes - a meaty read: [link]
@SEOjunkie » 26 Sep '12, 4pm
Check out the @SEOmoz Correlation Analysis of the Recent Google Algorithm Changes [link] Quite technical!
@eswayne » 26 Sep '12, 2pm
RT @jonnylongden: Mozscape Correlation Analysis of Recent Google Algorighm Changes [link] - #seo
@javiciano » 26 Sep '12, 1pm
Análisis de Correlación entre el índice de Mozscape y los Reciente Cambios en el Algoritmo de Google [EN] [link] vía @SEOmoz
@Dre_Nico » 25 Sep '12, 9pm
If you're a data geek you'll love this.. Mozscape Correlation Analysis of Recent Google Algorithm Changes via @SEOmoz [link]
@TomAnthonySEO » 25 Sep '12, 7pm
If you only read one SEO blog post this month, read this one from @mattthemathman on @seomoz - great data dive: [link]
@TiggeritoTimes » 25 Sep '12, 6pm
Mozscape Correlation Analysis of Recent Google Algorithm Changes via @dsottimano: At SEOmoz, we compute and track... [link]
@rschilling » 25 Sep '12, 5pm
RT @jaredmckiernan: In case you were wondering if seomoz would release more correlation analyses: [link]
@jaredmckiernan » 25 Sep '12, 4pm
In case you were wondering if seomoz would release more correlation analyses: [link]
@qetrovat » 25 Sep '12, 3pm
RT @zanzyvalkey: Mozscape Correlation Analysis of Recent Google Algorithm Changes [link]
@seotweetz » 25 Sep '12, 3pm
RT @Dick_Foster: Mozscape Correlation Analysis of Recent Google Algorithm Changes [link] via @seomoz #seo #smm
@DonSEOGuru » 25 Sep '12, 2pm
Some insight on Google most recent changes [link] #SEObythenumbers
@NSchrader411 » 25 Sep '12, 1pm
If branded and/or low competition, focus on page metrics hoping it's a 7 result SERP. That's what I gathered anyway. [link]
@1918 » 25 Sep '12, 1pm
RT @dohertyjf: Awesome analysis here - Mozscape Correlation Analysis of Recent Google Algorithm Changes | SEOmoz [link]
@dohertyjf » 25 Sep '12, 1pm
Awesome analysis here - Mozscape Correlation Analysis of Recent Google Algorithm Changes | SEOmoz [link]
@agtsindia » 25 Sep '12, 12pm
SEOmoz compute and track correlations against Google search results with each Mozscape index release. [link]
@seotweetz » 25 Sep '12, 9am
RT @search_insights: Mozscape Correlation Analysis of Recent Google Algorithm Changes via @SEOmoz #SEO [link]
@tyseo » 25 Sep '12, 9am
Ça bouge dans les SERPs ou pas ? [link]
@seolasvegas1 » 25 Sep '12, 8am
Mozscape Correlation Analysis of Recent Google Algorithm Changes Posted by Matt PetersAt SEOmoz, we compute and trac... [link]
@percevalSEO » 25 Sep '12, 7am
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@richlawre » 25 Sep '12, 7am
Exactly what I've been finding: Mozscape Correlation Analysis of Recent Google Algorithm Changes | SEOmoz [link] via @SEOmoz
@active_mind » 25 Sep '12, 7am
I recenti cambiamenti agli algoritmi di Google: analisi [link]
@Sergisch » 25 Sep '12, 7am
Hoezo statistiek nutteloos? Correlation Analysis of Recent Google Algorithm Changes - [link]
@submitinme » 25 Sep '12, 7am
Here is a correlation analysis done at SEOmoz of the recent #Google Algorithm updates #seo [link]
@HigherthanSEO » 25 Sep '12, 6am
Mozscape data about recent algorithm changes [link]
@Inboundorg » 25 Sep '12, 5am
Mozscape Correlation Analysis of Recent Google Algorithm Changes - [link] - Discussion - [link]
@borussiabenny » 25 Sep '12, 5am
Korrelationsanalyse der letzten #Google Algorythmus Änderungen: [link] @seomoz
@KnutBarth » 25 Sep '12, 4am
Korrelationanalyse der letzten Google Algo Änderungen [link]
@ziesslerk » 25 Sep '12, 4am
RT @djchrisle: RT @kellykmarketing: #seo @SEOmoz Mozscape Correlation Analysis of Recent Google Algorithm Changes [link]
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Mozscape Correlation Analysis of Recent Google Algorithm Changes [link] via @zite
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@mattpolsky » 25 Sep '12, 1am
Sweet RT @randfish: Combining Mozcast w/ Mozscape data allows us to do some very cool stuff: [link] Like analyze those new...
@seotweetz » 25 Sep '12, 1am
RT @AlexFusman: Interesting analysis of those new 7-result SERPs in-depthRT @randfish @seomoz: [link] #seo #sem
@AlexFusman » 25 Sep '12, 1am
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@matthewgagen » 25 Sep '12, 1am
Very intriguing research: Mozscape Correlation Analysis of Recent Google Algorithm Changes [link] via @SEOmoz
@novemh » 25 Sep '12, 1am
RT @randfish: Combining Mozcast w/ Mozscape data allows us to do some very cool stuff: [link] Like analyze those new 7-res ...
@randfish » 25 Sep '12, 1am
Combining Mozcast w/ Mozscape data allows us to do some very cool stuff: [link] Like analyze those new 7-result SERPs in-depth
@galonet_tech » 25 Sep '12, 12am
Mozscape Correlation Analysis of Recent Google Algorithm Changes #seonews via @galonet_tech [link]
@seotweetz » 25 Sep '12, 12am
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@MattCrowleySPE » 25 Sep '12, 12am
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