24 Sep '12, 5pm

iPhone 5 Won’t Change Mobile Search, But Can Nokia?

iPhone 5 Won’t Change Mobile Search, But Can Nokia?

With the launch of the iPhone 5, perhaps the most eagerly awaited electronics launch ever, speculation has been rampant on the impact it’ll have on the mobile phone market, on Apple’s future as an innovator post-Steve Jobs, and on the coolness of the next gadget to get dropped into your pocket. But from a mobile search perspective, iPhone 5 is pretty much more of the same. A more effective version of Siri will be standard in the new phone’s iOS 6 – but that was a game changer from the iPhone 4s. iPhone 5 has certainly caused a sales storm, pushing more smartphones into more pockets. But from a marketer’s perspective, that’s old news: the smartphone installed base is already growing by leaps and bounds, so an added leap (or bound) doesn’t change your outlook on the industry. New Players Could Change The Game The launch of Nokia’s new Windows-based smartphones earlier this m...

Full article: http://searchengineland.com/iphone-5-wont-change-mobile-s...

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