24 Sep '12, 4pm

Using Share Of Voice To Measure SEO Results

Using Share Of Voice To Measure SEO Results

You’re speaking your client’s language. If an enterprise marketer, or anyone working with enterprise marketers, doesn’t know what share of voice is, measure their office chair. You’ll take over soon enough. You’re connecting exposure to sales. You already track sales over time (I hope). Now, you can track exposure over time. That helps you spot trends and, if you collect enough data, connect the dots between SEO visibility and overall sales. You’re adding another attribution metric.

Full article: http://searchengineland.com/using-share-of-voice-to-measu...

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