Using Share Of Voice To Measure SEO Results

You’re speaking your client’s language. If an enterprise marketer, or anyone working with enterprise marketers, doesn’t know what share of voice is, measure their office chair. You’ll take over soon enough. You’re connecting exposure to sales. You already track sales over time (I hope). Now, you can track exposure over time. That helps you spot trends and, if you collect enough data, connect the dots between SEO visibility and overall sales. You’re adding another attribution metric.

Full article: http://searchengineland.com/using-share-of-voice-to-measu...

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@seotweetz » 22 Oct '12, 11am
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@SwishDigital » 01 Oct '12, 4pm
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@seotweetz » 27 Sep '12, 11pm
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@gfiorelli1 » 27 Sep '12, 8am
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@sengineland » 27 Sep '12, 8am
RT @elleci: "We talk about rankings, but we know rankings mean diddley squat." [link]
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@terencemilbourn » 27 Sep '12, 12am
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@sengineland » 27 Sep '12, 12am
RT @Portent There's a better way to communicate results for enterprise SEOs: Share of Voice [link]
@FredericAnauld » 26 Sep '12, 1pm
An SEO metric that your clients will understand: Share of Voice [link]
@Chkdis » 26 Sep '12, 7am
Why did folks demand SOV data? They’re not dumb. SOV is one of the only ways to measure performance across entire... [link]
@seotweetz » 26 Sep '12, 6am
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@volneyspalding » 25 Sep '12, 10pm
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@thombveritas » 25 Sep '12, 8pm
Tallwave company SyCara shares SEO tools for helping brands understand their Share of Voice. [link]
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@John_G_Olson » 25 Sep '12, 2am
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@seotweetz » 25 Sep '12, 1am
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@SEODoucheBag » 24 Sep '12, 6pm
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@tomharari » 24 Sep '12, 5pm
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@iPullRank » 24 Sep '12, 5pm
Ian (@portentint) tells how to use Share of Voice for SEO [link]
@portentint » 24 Sep '12, 5pm
Using Share Of Voice To Measure SEO Results [link] This month's SEL column.

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