How to Write an Effective SEO Case Study that Converts: 8 Killer Tips to Seal the Deal

How to Write an Effective SEO Case Study that Converts: 8 Killer Tips to Seal the Deal - Search Engine Watch (#SEW)

Bought anything off of Amazon lately without reading the reviews? Probably not, since we’re intrinsically driven to seek out social proof when making choices. It’s no different when hiring an SEO agency . Rather than trusting the salesperson, prospects would much prefer to hear the experiences of others similar to them. Enter the case study – a simple document that can become your best performing sales tool. Often in our industry, decision makers on the buyer’s end don’t have a clear understanding of the in-depth workings of SEO . Else, with the lead time involved to achieving their goals, especially in SEO, they’re a bit wary on making the investment without some evidence of past success. How do you really showcase your skills and talents to prospective clients? Use the following killer tips to make your case studies close the deal for you. What Makes an Ineffective SEO C...

Full article: http://searchenginewatch.com/article/2066873/How-to-Write...