The Golden Rule of SEO: Content is King

The most important thing on your website. #SEO #web

If you’ve been around the search marketing block a few times, you’ve heard this statement more times than you can count. I know it sounds redundant, but until more companies do a better job at focusing on their Web site copy, it bears repeating. Well written content is important for three primary reasons: Engages the reader Increases search engine rankings and traffic Promotes the likelihood of quality links from other sites I’ve seen more than my share of companies who depend too heavily upon the weight and popularity of their brand to drive traffic to their site. Of course, it’s great that they have established their name or product in the minds of the public. But if you have one competitor who has done the same, and also provides quality written content on each page of their website, you’ve just lost a share of the market for no good reason. We see well established comp...

Full article: http://searchenginewatch.com/article/2067082/The-Golden-R...