SgImpact.com

23 Sep '12, 6pm

The E-commerce Product Video That Increases Revenue Per Visit:

Which video recipe will make your cash register ring more often and more loudly? It was the end of a 12-hour video shoot. We had heard the same song over and over, about 200 times. Our model had just finished dancing in 24 outfits, having completing over 150 identically executed squats as part of her routine. The rest of us were just tired from thinking about that. From one day of shooting, we would generate 120 different product videos to be tested on an e-commerce website. It was fully expected that these videos would provide a boost for the major fitness apparel manufacturer’s online store. As is so often the case, things didn’t turn out as expected. Search traffic is expensive, whether organic or PPC. On a site that already employed Bazaarvoice ratings and reviews, numerous product photos and a favorable product page layout, we felt a product video was the missing piec...

Full article: http://searchengineland.com/the-ecommerce-product-video-t...

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