Product Level Ads: Tribulations Of A New Traffic Source

Product Level Ads: Tribulations Of A New Traffic Source #marketing

Free clicks from Google Shopping were a gift. We all knew it, loved it, and were holding our collective breath because we knew one day it would go away. As you are probably well aware, that day is sometime in October of this year and the transition has already begun to take place. Beyond the obvious financial impact on businesses caused by having to pay for something that was once free, are Product Level Ads (PLAs) really a bad thing? Is Google getting greedy? Or are they just taking another step in their eternal quest to improve user experience ? To get the low down, I called on an old friend, Erick Barney, VP of Marketing at Motorcycle Superstore , and asked him how PLAs were impacting his business. The following is a recap and analysis of our conversation. The impact of PLAs and paid shopping clicks extends far beyond the simple explanation of paying for clicks. At a hi...

Full article: http://searchengineland.com/product-level-ads-tribulation...