Aligning SEO Strategy & Social Media Activity to Build Links

One of the most underappreciated aspects of SEO is the necessary alignment of SEO strategy with social media activity. If SEO and social media teams work in silos and don't communicate nearly enough, they can't form a well-coordinated, comprehensive marketing plan. Therefore, it's extremely important that SEO is integrated into social media activity. What follows are some specific tactics that can be used to increase the impact that your social media activities have on SEO performance. Using Social Media for Link Development It's no secret that social media has become increasingly important from an SEO standpoint as the engines have incorporated social signals (e.g., likes, shares, views, etc.) into their ranking algorithm. And as Google+ has become integrated into Google search results and Facebook data into Bing, the direct correlation between what happens in social medi...

Full article: http://searchenginewatch.com/article/2207423/Aligning-SEO...

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