23 Sep '12, 9am

Competitive Analysis Tips & Tools

Competitive Analysis Tips & Tools

It’s pretty obvious what keywords they’re trying to rank for, and I’d actually try to snag a few more branded links to balance this out. However, if you only have 2 links to your site with “outdoor lighting” and these guys are ranking ahead of you for that keyword….you may be able consider being more aggressive. On the other hand, I’ve seen sites that appear as though they should have the upper hand…better page metrics, more links, higher value links, links from relevant sites, great resources….and then you calculate the percentage of links that have their target keyword in the anchor text and realize that 50% of their links are all using the same anchor text, while only 30% of their links actually have their brand name or URL as the anchor text…holy anchor text overkill, batman!!

Full article: http://www.seerinteractive.com/blog/competitive-analysis-...

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