22 Sep '12, 11pm

Targeting Interest Categories in AdWords Display Advertising

Targeting Interest Categories in AdWords Display Advertising

Google analyses the content of web pages that show its ads. From that it attaches a theme to each web page in the Display Network. When a user then visits a website within the Google Display Network, Google tags that webpage's theme to the user's anonymous cookie ID. As the user browses more sites with the same theme, that user is marked as having that particular interest. That user then fits within an Interest Category that's targetable to advertisers from within their AdWords accounts.

Full article: http://www.searchenginepeople.com/blog/targeting-interest...

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