Google Pushes Freshness With AdWords Seller Ratings Extension Change

Google Pushes Freshness With AdWords Seller Ratings Extension Change - Search Engine Watch (#SEW)

Google has been showing seller ratings and reviews for a while now, and with good reason. Consumers have responded to this information. During the last holiday season, 75 percent of consumers said they looked for ratings and reviews prior to making a purchase. The idea that others found the product and services to be valuable helps create a sense of comfort for the consumer. It’s like asking hundreds or thousands of friends who aren’t worried about offending you. In fact, the comScore and Facebook study, The Power of Like 2 , found that 51 percent of users trust a stranger's opinion over their friends. So if Google’s been doing it for a while, and we already know it works, why should you care? Because at the beginning of September Google announced it was tweaking the way it shows ratings and reviews of brands. Previously Google would show reviews for companies that had at ...

Full article: http://searchenginewatch.com/article/2207152/Google-Pushe...

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@wwwcoach » 22 Sep '12, 4pm
RT @Lawrencelot: Google Pushes Freshness With AdWords Seller Ratings Extension Change - Search Engine Watch (#SEW) [link]
@Lawrencelot » 22 Sep '12, 4pm
Google Pushes Freshness With AdWords Seller Ratings Extension Change - Search Engine Watch (#SEW) [link]
@EquiCircles » 22 Sep '12, 4pm
RT @Lawrencelot: Google Pushes Freshness With AdWords Seller Ratings Extension Change - Search Engine Watch (#SEW) [link]